CacheFly Blog

Binary Fortress Software provides free and Pro-version desktop productivity “apps to make life easier,” ranging from managing multi-monitor desktops to performing real-time log monitoring. Their popular apps, including DisplayFusion, FileSeek, LogFusion, iTunesFusion—among many others—are distributed to customers all over the world.

Like other software providers, Binary Fortress knows that slow downloads can lead to customer attrition.

Check out these 4 ways Binary Fortress conquered latency and now ensures the fastest app delivery for their global customers—with the help of CacheFly.

#1 Offload Bandwidth from Local Servers

Every time an app loads, it makes a request back to Binary Fortress’s servers to retrieve data. Having a multitude of apps and a global customer base, it’s inevitable that servers would become overloaded, causing slow load times. According to Systems Analyst, Keith Lammers of Binary Fortress, “Our challenges involved setting up a new site to serve up a lot of images fast for customers. We were hosting locally, so we needed to offload bandwidth from our servers, which could be quite expensive. We needed a faster, more stable method of delivery.”

Binary Fortress sought CacheFly Content Delivery Network to efficiently offload bandwidth and provide a stable, worldwide network for faster and more reliable app distribution for their global customers. Lammers said, “We chose CacheFly after reading some reviews online where CacheFly was ranked to have the best performance. We also liked CacheFly because of the protected URL, origin pull, and pricing per MB features—we liked the good pricing for the amount of bandwidth we needed, and responsive and unlimited customer support.”

#2 Scale On-Demand for High Traffic Launches

When a new version or new app is available—and even when an app gets featured on App Store or Google Play, millions of global downloads could result, causing performance degradation and cancelled downloads. When Binary Fortress launches a new app or new version, CacheFly infinitely scales on-demand, to handle huge traffic surges, seamlessly.

#3 Super-Fast Replication

Instead of waiting up to 24 hours to push updates, as it can take with some CDNs—Binary Fortress uses CacheFly’s super-fast replication to push app updates to users within seconds. Files are replicated as soon as they are updated, providing their customers with app updates—faster—and more reliably.

#4 High Throughput Delivery of Large File Apps to Global Users

Binary Fortress needed a CDN equipped to withstand the delivery of its large file apps to global customers. No matter the file size, CacheFly’s proven throughput performance enables the company to keep their global customers happy by providing them with the fastest app delivery. Now, Binary Fortress’s apps to make life easier, are much easier to download.

Evaluating CDNs? Look for Throughput.
Most CDNs will try to convince you that Time To First Byte (TTFB) is the only measure of a CDN’s performance. However, TTFB only measures how fast the web server is able to respond to a request, not Time To Last Byte (TTLB)—or throughput—which is the total delivery time from initial request—to fully downloaded files. You need a CDN that performs from the first byte to the last byte, and nobody does that better than CacheFly.

“CacheFly’s service has been really stable. All the technical stuff met our needs, and I don’t think we’ve had any downtime issues, which is really impressive. We would definitely recommend CacheFly. We’ve had great customer service. CacheFly is awesome; we don’t see the need to try any other CDN.”
– Keith Lammers, Binary Fortress

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“There are a few things worse than working your a** off for years to build a business, hustling every chance that you get, and running head on into a disaster that’s out of your control and threatens to undo your dreams.”    –Groove CEO and Founder, Alex Turnbull, on The Meltdown that Brought our Startup to Its Knees for 15 Hours.
———

SaaS and web app users expect continuous availability. But, what happens when downtime disrupts service? How are your users impacted?

Their productivity declines.

Their data becomes lost or idle.

They lose trust in your business.

In mission-critical cases, they lose substantial revenue.

A recent study by IDC reveals that for Fortune 1000’s, the average cost of unplanned application downtime is $1.25 to $2.5 billion per year, with the average hourly cost of infrastructure failure being $100,000 per hour, and the average cost of critical application failure between $500,000 and $1 million per hour.

In 2013, Amazon Web Services experienced an outage that lasted 59 minutes and impacted AWS customers, including Instagram and Vine—and more considerably—Amazon.com. Some reports say the outage resulted in a loss of $1,104 in net sales per second—nearly $4 million in missed revenue.

What are the costs of downtime to your business?

• You could face severe SLA compliance penalties.
• You’re left to do damage control, because negative publicity has tarnished your company’s reputation and customer relationships.
  

  We're aware of some issues affecting our servers and are working to address them now. Thanks for your patience and hang tight!

  — Vine (@vine) August 25, 2013

  According to Kissmetrics, 44% of online shoppers are likely to tell others about a bad online experience.
  

  @Azure is offering a new service this week. Downtime as a Service @dailyxyz Azure services down again - PC World Mag http://t.co/ULUltph97a

  — Brian Christner (@idomyowntricks) August 19, 2014

• You lose the revenue you could have retained—had you provided the level of service you promised. Ponemon, an independent data protection and information security research organization, estimates that $239,000 (37% of their estimated $474,000/hr) in losses can be attributed to customer turnover and reputation damage.
• You give away your business to competitors. Frustrated users are less likely to wait.

How can you recover and mitigate the risk of downtime?
Many turn to DevOps teams to lead the disaster recovery effort by upgrading server architecture and automating infrastructure.  However, businesses can optimize the costs of fully managing recovery efforts on their own by partnering with a CDN to ensure high availability and high performance. But, not just any CDN provider.

You need a resilient CDN that offers consistently high reliability and availability.

Since 2002, CacheFly has been delivering its global customers with the highest throughput performance and availability for a better end-user experience.  CacheFly’s new SaaS Acceleration improves customer experience and user productivity, saves costs, and speeds up your app delivery. This high availability, high performance dynamic delivery CDN—custom built for SaaS and web apps, features:

• 100% Network Uptime Guarantee.
  SaaS Acceleration offers 100% network uptime to your end users—not 99%, 99.5%, 99.9%, 99.99%, or even 99.999%. There’s a difference between a network provider who offers 99.95% vs. 100% SLA—where 99.95% equates to 4.38 hours of ‘acceptable’ downtime per year.
• Your App—served from the best high availability peering partners.
  SaaS Acceleration partners with only the best high availability data centers, including: Equinix, TelX, GTT, ServerCentral, Terremark, Level3, and Interxion, and more.
• Immediate Active Failover Capabilities.
  Active failover dynamically routes around outages to find the best path and deliver 100% uptime.
• High Throughout Performance.
  Delivers the fastest file performance—regardless of file size.
• Performance Transparency.
  If there is ever a service disruption, CacheFly users are informed of it via the status page.

Partner with a CDN provider that delivers the level of service your users expect. Sign up for CacheFly’s SaaS Acceleration…coming soon.

Sign up now and get on the early access wait list!

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Delivering slow downloads are an easy way to discourage potential customers from purchasing your software. Whether you offer large file digital downloads, or load web apps to global customers, speeding up delivery should be on the top of your priority list.

Not just any CDN will do. If you’re a software provider, distributing large file downloads to global customers, you need CacheFly. Here are seven reasons why you should choose CacheFly to deliver your software.

1. Highest Throughput Delivery for Large Files.

How fast a user can download your software depends on a CDN’s throughput performance. Throughput, also known as, Time To Last Byte (TTLB), is the rate of successful delivery, from response time—to fully downloaded files. Network monitoring companies like New Relic, Cedexis and CloudHarmony, now provide Real User Monitoring (RUM) to measure CDN throughput. What do the results show? That CacheFly’s global throughput delivery performance is second-to-none.

CacheFly eclipses all major CDNs in overall throughput performance of a 100KB file in the U.S.

2. Infinite Scalability for Large Software Releases and Updates.

Scalability ensures that as your customer base grows, your download performance won’t suffer—no matter the file size of your software. CacheFly is infinitely scalable to handle huge traffic surges, seamlessly.

3. Secure Delivery.

CacheFly provides a security platform that works to maintain secure control over your content. In addition to supporting SSL certificates for secure transmission of your files, CacheFly offers token-based authentication called ProtectServe, which ensures only authenticated users have access to your files.

4. Push Updates Faster.

Some CDNs will take up to 24 hours to replicate files to push your mission-critical updates. CacheFly offers super-fast replication of your content to deliver updates to your users within seconds.

5. Gzip Compression.

The larger your files, the longer it will take to deliver. CacheFly provides gzip compression to automatically compress files to further reduce transfer time. Gzip compression not only optimizes files for faster delivery, but also lowers your bandwidth costs by using less data to deliver your files to an end user.

6. 100% Availability SLA.

CacheFly ensures the highest availability and guarantees continuous network uptime 100%.  No scheduled maintenance, no emergency maintenance, no nonsense.

7. Flat-Rate Global Pricing.

CacheFly offers simple and affordable plans—with flat rate pricing for delivery to end users anywhere in the world.

Take it from our customers:

“I think software authors should all be using a CDN to distribute downloads. People want this stuff fast…By implementing a CDN, we get more successful trial downloads and more successful installs that subsequently lead to sales.”   -Dan Santoni, Inspyder Software

“We chose CacheFly because of the large Content Delivery Network they offered, multiple server locations around the world that could offer high speed downloads to our clients globally, and the ability to protect download links.”   -Gustavo Sanchez, Kivuto

A software download that takes too long can mean the difference between gaining and losing a potential customer. Every second counts. Offload your overloaded servers and save bandwidth by delivering your software from CacheFly.

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There’s no question—SaaS adoption is growing. Global SaaS software revenues are projected to reach $106B in 2016, increasing 21% over 2015. However, the risk of slow performance is critically high.

If your SaaS app (or web app) is slow, why should your customers be loyal to you?

As you grow, billions of round trips, global requests from global customers, and constantly changing dynamic content will inevitably cause slow performance—a frustrating experience for end users. SaaS users not only want a killer product—they want a seamless and efficient end-user experience. With SaaS contracts being conveniently short, and a plethora of other options out there for them to choose from, delivering a better end-user experience now is critical.

You can ensure faster delivery to provide a better quality user experience.

We’re pleased to announce we will soon be launching our new dynamic delivery CDN, SaaS Acceleration, custom-built for the fastest delivery of SaaS and web apps. SaaS Acceleration instantly delivers your mission critical apps faster for your global end users.

Delivering your SaaS app faster can help you:

• Achieve LAN-like performance.
• Stay ahead of other SaaS and web app providers, and compete with on-premise solutions.
• Drive revenue and grow user base faster than ever before.
• Reduce operational costs by offloading content from your existing infrastructure.
• Be perceived as more trusted and reliable.

SaaS Acceleration is uniquely built to perform. We optimize our network using:

• First-mile direct connectivity with cross-connects in on-net facilities.
• First-mile on-net connectivity in AWS, Rackspace, Heroku, Digital Ocean, and more.
• A global, intelligent hybrid middle-mile network.
• Global multi-origin load balancing.

Drive user engagement. Be the FASTEST. Now.

Do you want to provide your users with a faster (and better user experience)? Get early access.

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More than 20,000 organizations rely on ExakTime for wireless time tracking and payroll solutions. However, new software releases, consisting of large 100-150MB files, to thousands of global customers, began to max out bandwidth from their South Bend, Ind.-based single location servers. ExakTime found themselves at high risk of customer churn due to slow downloads.

According to ExakTime’s Director of Software Development, Eric Renken, “We started doing our research and found some CDNs — most of which were outrageously priced. We needed performance, global coverage and speed…Doing it ourselves wasn’t economical.”

After undergoing a free trial, ExakTime chose CacheFly. Find out why.

Read the Case Study >

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