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Holiday Readiness Begins Now

Black Friday and Cyber Monday are approaching in a few months… Will your retail website and apps handle the traffic?

For retailers, Black Friday and Cyber Monday can be the most lucrative opportunities, yet, biggest threats of the year. Just last November, Cyber Monday surpassed $3B in online sales (up 16% from 2014)—marking the biggest online spending day in U.S. history. Despite the sales jump, high traffic volume managed to temporarily shut down retail sites for Target, Saks, ShutterFly, Footlocker, and Neiman Marcus—which happened to miss Black Friday, altogether, with a full-day extended outage.

 

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Target’s 404 page after record traffic made it crash on Cyber Monday 2015

Impact of Delays and Downtime on Retailers

What we learn from these delays and outages, is the considerable impact it has on revenue. Today’s consumer wants instant gratification. Studies show that if a retailer’s site is making $100k per day, even as little as a 1 second delay can potentially cost $2.5M in lost sales every year.

If that’s not enough, the blow is compounded by intangible costs that leave a lasting impression in the mind of your customers—and on your brand’s reputation.

Damage to Brand Reputation: Outages and delays make news headlines. Customers take to social media, such as Twitter, to express their frustration and discontent.

Competitive Advantage: If customers can’t access your site or app, they take their money elsewhere— to your competition.
Loss of Staff Productivity: IT, web operations and customer service teams are left dealing with the aftermath of having to troubleshoot and quickly resolve the issue, while customer service handles irate customers.
Loss in Marketing and Advertising Spend: Efforts spent on promotions are wasted when customers reach a retail website, app or landing page, but can’t access it.

Upgrade your infrastructure, or risk losing revenue

For retailers, uptime is mission-critical. When the busiest shopping days of the year approach, you can’t afford to lose out on the opportunity. If you have doubts to whether your retail site can withstand the growing volume of holiday traffic, the time to upgrade your infrastructure is now.

Ensure Reliability and Availability

It’s important to have a plan in place to ensure reliability and uptime. Retailers can prevent downtime by using a Content Delivery Network (CDN) that offers none other than a 100% availability SLA.  The difference in service levels may seem marginal, but, if a provider’s availability is 99.5%—that equates to 43 hours and 49 minutes of potential downtime, while a 99.99% SLA is 52 minutes and 35 seconds of potential downtime per year. Is that acceptable—on the busiest shopping day of the year?

While there are many CDNs out there to choose from, CacheFly CDN offers features critical for retailers during the busy holiday season:

  • Highest Availability—100% SLA: While downtime may occur, and it’s not always possible to deliver on 100% uptime, CacheFly CDN provides instant failover to automatically reroute to the nearest available servers to offer 100% availability.
  • Fastest File Throughput Performance: Independent network monitoring tests reveal that CacheFly has the fastest file throughput performance, to deliver your website and app files fast—no matter the location.
  • Infinite Scalability: Manage peak traffic on Black Friday and Cyber Monday with ease, knowing no matter how many global requests you receive, your site and mobile apps will seamlessly scale on demand.
  • Instant Purge: If merchandise is out of stock, or the wrong pricing or item is listed, its important to remove it immediately. With instant purge, items can be removed easily, and CacheFly’s super-fast replication pushes updates to global users within seconds.
  • Gzip Compression: Most retail sites consist of lots of product images, including large hero images, which can cause slowdowns. Gzip compression reduces file sizes ‘on the fly’, to optimize transfer over the Internet and save on bandwidth costs.
  • Security: With security features such as SSL support and URL/referrer blocking, CacheFly ensures your customers confidence in purchasing from your retail website securely.

Using a CDN can help you capitalize on the busiest holiday shopping days of the year, by ensuring availability and scalability, faster delivery, and a better overall user experience to increase conversions and profits. In some cases, in can mean the difference between making the most sales of the year, versus having a complete system downtime failure. The time to prepare for it is now.

Not sure if CacheFly is right for you? Contact us to schedule an appointment with our CDN experts, who can evaluate your needs and determine a custom-fit solution for you.
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Related Topics:
Measuring Throughput Performance: DNS vs. TCP Anycast
Is Your Site Ready for the Busiest Cyber Monday?
Cloud Benchmarking Provider Finds CacheFly Leads in Global Throughput
Application Downtime: A Critical Concern for SaaS and Web App Providers

5 Reasons Why App Providers Choose CacheFly CDN

If you want your app to be successful, offering your end-users fast downloads and page loads—completely loaded—as quickly as possible, is one of the most important aspects your business depends on.

But when high traffic and overloaded servers cause delays and downtime for mission-critical apps, it’s a no-win situation. You cost your customers money—and you wind up with churn and revenue loss.

App Delays Cost U.S. Companies up to $7.5 billion per year.

In Nimble Storage’s recent Mind the Gap survey of 3,000 IT Decision Makers and business users, 76% reported that the speed of apps have a significant impact on their ability to perform their best in the workplace. What’s more alarming, the study found that U.S. companies may be losing as much as $7.5 billion a year in worker productivity drains—from app-performance delays and downtime.

App Providers Use CDNs to Improve User Experience.

With a CDN, you can ensure your end-users a faster, more improved user experience—while focusing on your business instead of worrying about delivery performance. However, not all CDNs are built alike. What you need to look for, is a reliable CDN with consistently low error rates, high throughput delivery performance, and high availability.

Here are five reasons app providers choose CacheFly CDN.

1.) Fastest Throughput Performance.

Any CDN can claim to be fast. But when it comes to throughput—the real indicator of CDN performance (the total time it takes from initial request to fully rendered page/download), most CDNs fall flat. With a network built for throughput, CacheFly’s proven global throughput performance ensures the fastest delivery of your apps—no matter the file size, or where your users are located.

2.) 100% Availability SLA

CacheFly ensures the highest availability and guarantees continuous network uptime, 100%.  No scheduled or unscheduled maintenance. Even in the event of a power outage, network issues or hardware issues, CacheFly’s instant failover automatically reroutes to the nearest available servers.

3.) Infinite Scalability

What happens when your app gets featured in the app store? Can your origin server withstand millions of requests? You need a CDN that can easily scale to accommodate spikes in traffic. No matter how popular your app gets, rest assured. CacheFly is built to infinitely scale on demand.

4.) Super-Fast Replication

While some CDNs can take hours to up to 24 hours to push updates, CacheFly’s super-fast replication pushes your app updates to end-users within seconds.

5.) Robust Security

With security features such as HTTPS support, URL/referrer blocking, and origin shielding, CacheFly CDN securely serves your app’s content while enabling you to block unauthorized downloads, and control access to subscription content.

 

David Young Blue Shell Games Download Faster

“No one launches a serious consumer web business without a CDN anymore. You’ll get killed. Modern web users expect the fastest possible load times or else they’re immediately headed to a competitor. With CacheFly…I can say that we rarely, if ever, need to think about whether or not it is operating according to our expectations.”

— Dave Young, VP of Engineering, Co-Founder, Blue Shell Games

 

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Related Topics:
App Downtime: A critical concern for SaaS & web app providers
Does your SaaS app’s delivery performance meet user expectations?
Four ways Binary Fortress conquers app delivery latency with CacheFly
Measuring Throughput: DNS vs. TCP Anycast

4 Ways Binary Fortress Conquers App Delivery Latency with CacheFly CDN

Binary Fortress Software provides free and Pro-version desktop productivity “apps to make life easier,” ranging from managing multi-monitor desktops to performing real-time log monitoring. Their popular apps, including DisplayFusion, FileSeek, LogFusion, iTunesFusion—among many others—are distributed to customers all over the world.

Like other software providers, Binary Fortress knows that slow downloads can lead to customer attrition.

Check out these 4 ways Binary Fortress conquered latency and now ensures the fastest app delivery for their global customers—with the help of CacheFly.

#1 Offload Bandwidth from Local Servers

Every time an app loads, it makes a request back to Binary Fortress’s servers to retrieve data. Having a multitude of apps and a global customer base, it’s inevitable that servers would become overloaded, causing slow load times. According to Systems Analyst, Keith Lammers of Binary Fortress, “Our challenges involved setting up a new site to serve up a lot of images fast for customers. We were hosting locally, so we needed to offload bandwidth from our servers, which could be quite expensive. We needed a faster, more stable method of delivery.”

Binary Fortress sought CacheFly Content Delivery Network to efficiently offload bandwidth and provide a stable, worldwide network for faster and more reliable app distribution for their global customers. Lammers said, “We chose CacheFly after reading some reviews online where CacheFly was ranked to have the best performance. We also liked CacheFly because of the protected URL, origin pull, and pricing per MB features—we liked the good pricing for the amount of bandwidth we needed, and responsive and unlimited customer support.”

#2 Scale On-Demand for High Traffic Launches

When a new version or new app is available—and even when an app gets featured on App Store or Google Play, millions of global downloads could result, causing performance degradation and cancelled downloads. When Binary Fortress launches a new app or new version, CacheFly infinitely scales on-demand, to handle huge traffic surges, seamlessly.

#3 Super-Fast Replication

Instead of waiting up to 24 hours to push updates, as it can take with some CDNs—Binary Fortress uses CacheFly’s super-fast replication to push app updates to users within seconds. Files are replicated as soon as they are updated, providing their customers with app updates—faster—and more reliably.

#4 High Throughput Delivery of Large File Apps to Global Users

Binary Fortress needed a CDN equipped to withstand the delivery of its large file apps to global customers. No matter the file size, CacheFly’s proven throughput performance enables the company to keep their global customers happy by providing them with the fastest app delivery. Now, Binary Fortress’s apps to make life easier, are much easier to download.


Evaluating CDNs? Look for Throughput.

Most CDNs will try to convince you that Time To First Byte (TTFB) is the only measure of a CDN’s performance. However, TTFB only measures how fast the web server is able to respond to a request, not Time To Last Byte (TTLB)—or throughput—which is the total delivery time from initial request—to fully downloaded files. You need a CDN that performs from the first byte to the last byte, and nobody does that better than CacheFly.

 

keith lammers binary fortress
“CacheFly’s service has been really stable. All the technical stuff met our needs, and I don’t think we’ve had any downtime issues, which is really impressive. We would definitely recommend CacheFly. We’ve had great customer service. CacheFly is awesome; we don’t see the need to try any other CDN.”
– Keith Lammers, Binary Fortress


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Does Your SaaS Application’s Delivery Performance Meet User Expectations?

Are you losing SaaS or Web App users to slow delivery?

If your SaaS or Web App is running slow, so are your users.

Users expect your SaaS or web app to perform the same as on-premise software, and be accessible anywhere there’s an Internet connection—from any device.

To meet your users’ delivery performance standards, you must have an operationally efficient infrastructure, built and optimized for consistent high-speed performance and availability, worldwide.

But, there’s a dilemma causing a lack of control over the performance of SaaS and Web Apps. It’s called…the Internet.

For an end-user to run your SaaS or Web App, an Internet connection is required at all times—especially for end users on the move. However, the Internet’s hundreds of thousands of interconnected networks were never built to handle the demands of SaaS and Web App delivery. Issues caused by rerouting in the interconnected network exacerbates delays. Tables need time to reroute, while a complex app stack of chatty protocols and applications require hundreds of thousands of round-trips just to complete a transaction. What’s more, after a BGP failure, it could take several minutes for routing tables to be updated.

All of these issues are compounded when your global user-base grows.

When you’re unable to deliver your SaaS or web apps fast, you lose users. Poor network performance and availability can kill your business.

What if there was an acceleration platform out there that could make your SaaS or web app load 3x faster? What is that worth to you?

SaaS Acceleration is uniquely built to improve operational efficiency and deliver faster, LAN-like performance by providing:

  • 100% Availability SLA: Give your users 100% continuous network uptime.
  • Operationally Efficient TCP Anycast Routing: The only network built and optimized for the fastest throughput file delivery of small and large files.
  • Real-Time Network Intelligence: Your users will always reach your infrastructure with edge connectivity from 40+ global POPs.
  • Rerouting/Instant Failover: Our network dynamically routes around outages to find the best path to deliver 100% uptime.
  • Global Networks: We use the best peering partners to reduce the number of hops between ISPs which also provides a more direct route to mobile users.
  • On-Net Origin Support: SaaS Acceleration eliminates transit connectivity problems by allowing you to cross connect directly into 100+ global colo locations.
  • Transparent Caching: Allows you to automatically cache static objects at the edge without changes to origin infrastructure.

If keeping your users happy and growing your business is a priority, it’s your obligation to provide your users with the best experience possible.

Make a commitment to your end-users. Give them the highest delivery performance, reliability and 100% availability.

Sign up now for early access to SaaS Acceleration.

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Application Downtime: A Critical Concern for SaaS & Web App Providers

———
“There are a few things worse than working your a** off for years to build a business, hustling every chance that you get, and running head on into a disaster that’s out of your control and threatens to undo your dreams.”   
–Groove CEO and Founder, Alex Turnbull, on The Meltdown that Brought our Startup to Its Knees for 15 Hours.
———

SaaS and web app users expect continuous availability. But, what happens when downtime disrupts service? How are your users impacted?

Their productivity declines.

Their data becomes lost or idle.

They lose trust in your business.

In mission-critical cases, they lose substantial revenue.

A recent study by IDC reveals that for Fortune 1000’s, the average cost of unplanned application downtime is $1.25 to $2.5 billion per year, with the average hourly cost of infrastructure failure being $100,000 per hour, and the average cost of critical application failure between $500,000 and $1 million per hour.

In 2013, Amazon Web Services experienced an outage that lasted 59 minutes and impacted AWS customers, including Instagram and Vine—and more considerably—Amazon.com. Some reports say the outage resulted in a loss of $1,104 in net sales per second—nearly $4 million in missed revenue.

What are the costs of downtime to your business?

  • You could face severe SLA compliance penalties.
  • You’re left to do damage control, because negative publicity has tarnished your company’s reputation and customer relationships.
    According to Kissmetrics, 44% of online shoppers are likely to tell others about a bad online experience.
  • You lose the revenue you could have retained—had you provided the level of service you promised. Ponemon, an independent data protection and information security research organization, estimates that $239,000 (37% of their estimated $474,000/hr) in losses can be attributed to customer turnover and reputation damage.
  • You give away your business to competitors. Frustrated users are less likely to wait.


How can you recover and mitigate the risk of downtime?

Many turn to DevOps teams to lead the disaster recovery effort by upgrading server architecture and automating infrastructure.  However, businesses can optimize the costs of fully managing recovery efforts on their own by partnering with a CDN to ensure high availability and high performance. But, not just any CDN provider.

You need a resilient CDN that offers consistently high reliability and availability.

Since 2002, CacheFly has been delivering its global customers with the highest throughput performance and availability for a better end-user experience.  CacheFly’s new SaaS Acceleration improves customer experience and user productivity, saves costs, and speeds up your app delivery. This high availability, high performance dynamic delivery CDN—custom built for SaaS and web apps, features:

  • 100% Network Uptime Guarantee.
    SaaS Acceleration offers 100% network uptime to your end users—not 99%, 99.5%, 99.9%, 99.99%, or even 99.999%. There’s a difference between a network provider who offers 99.95% vs. 100% SLA—where 99.95% equates to 4.38 hours of ‘acceptable’ downtime per year.
  • Your App—served from the best high availability peering partners.
    SaaS Acceleration partners with only the best high availability data centers, including: Equinix, TelX, GTT, ServerCentral, Terremark, Level3, and Interxion, and more.
  • Immediate Active Failover Capabilities.
    Active failover dynamically routes around outages to find the best path and deliver 100% uptime.
  • High Throughout Performance.
    Delivers the fastest file performance—regardless of file size.
  • Performance Transparency.
    If there is ever a service disruption, CacheFly users are informed of it via the status page.

Partner with a CDN provider that delivers the level of service your users expect. Sign up for CacheFly’s SaaS Acceleration…coming soon.

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