Engaging website features is a must for manufacturers

In today’s competitive manufacturing marketplace, businesses can’t afford to give their potential customers poor website features.


In today’s competitive manufacturing marketplace, businesses can’t afford to give their potential customers a subpar Internet experience. An e-commerce presence for any manufacturer must focus on offering compelling website features, including rich media content. But slow-loading pictures, low-fi podcasts, and lagging videos can arguably do more harm than good for companies if possible clients lose interest and move to a competitor’s website.
In short, companies that want to set up a state-of-the-art website for their manufacturing business need to ensure that their technology partner is able to provide the right bandwidth to allow superior performance of the e-commerce features of the site.

Attracting customers’ attention
Any competitive website for a manufacturing-industry business needs to provide compelling rich media content. In addition to large images with zoom and 3-D-rotation capabilities, online videos showing the item in action are a must. If other factors are equal, a potential customer looking at the same item at two different sites is more likely to buy from the company providing the more robust e-commerce experience.
At the same time, investing in production of top-of-the-line image and video content means nothing without the technology horsepower to quickly deliver that content over the Internet. Partnering with an industry-leading content delivery network (CDN) remains a great way to get the most out of an investment in rich media content.

CDNs for the manufacturing industry
The best CDNs offer companies access to a variety of source locations, ensuring that customers can check out a manufacturing-equipment video demo from anywhere in the world. Interoperability with the Internet’s most popular video formats means that video content can be seen by a greater number of possible customers, and slow-loading or lagging video won’t hamper the potential sale.
Robust e-commerce website features with professionally produced rich media content are vital for competing in the manufacturing industry, but don’t throw away that investment by failing to leverage the technology of a CDN to serve that content to customers. A content delivery network is crucial for doing online business.
Photo credit: Wikimedia Commons

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