Olery has recently partnered with the Abu Dhabi Tourism and Culture Authority to provide cutting-edge technology for the organization’s new hotel classification system, according to Hospitality Net. The Abu Dhabi Tourism and Culture Authority can now use Olery’s Guest Experience Index (GEI) to compare hotels’ actual hotel star ratings with guest reviews on travel websites, including Booking.com, Hotels.com, Expedia, and TripAdvisor.
Olery creates innovative tools for organizations in the hospitality and leisure industries to help them keep up with the latest hospitality trends. Specifically, the company tracks online performance with the goal of increasing business revenue for hotels and related hospitality venues. Should a hotel’s GEI fall below the Authority’s minimum score for a particular star rating, the hotel in question can be further investigated by the Authority. The organization will work with these underperforming hotels to advise them on where and how they can improve services.
This software is extremely important, as today’s hotel star rating system is often seen as outdated. Dr. Wouter Hensens, the Project Director for Exceed Hospitality who also facilitated this particular project, said in a statement that “current classification systems are often dysfunctional as they are voluntary.” He goes on to say that he believes that the Abu Dhabi Tourism and Culture Authority and Olery are addressing the main concerns of hotel classification systems with the new technology.
Olery also provides the Authority with an interactive dashboard that reports on the performance of apartments and hotels in the area in real-time. Moreover, Olery’s technology solution also allows the Authority to create customized reports on hospitality trends based on hotel star ratings on a monthly basis.
As online travel review websites are becoming increasingly popular and influential when consumers book hotels, it will be interesting to see if this particular technology will play a larger role in the future.
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